The U. S. Department of Health and Human Services launched a new wellness message by pairing singer Kid Rock with former senator Robert F. Kennedy Jr. The duo appeared shirtless in an Instagram clip that shows them working out, eating homemade meals, and relaxing in a sauna and cold plunge. They also played pickleball and shared a glass of whole milk while soaking in a spa.

Kennedy, who was 72 at the time, wore dark blue jeans throughout the routine. He explained that the video aims to encourage Americans to “get active and eat real food. ” The clip ends with the campaign slogan, “Make America Healthy Again, ” displayed on screen.

The post sparked a mix of reactions online. Some viewers laughed at the unconventional pairing, while others praised the simple health advice. A comment highlighted Kennedy’s decision to stay in jeans even while jumping into a pool, and another noted Kid Rock’s choice of milk in the hot tub.

The HHS website says the campaign seeks to overhaul food, health and scientific systems to address chronic disease. It positions Kennedy as a leader pushing for bold changes in national health policy.

Kid Rock’s recent public appearances include performances at conservative events and honoring the late founder of Turning Point USA. His involvement in political advocacy has drawn attention to his participation in this health promotion effort.

The video’s casual tone and relatable fitness routine may resonate with younger audiences who are looking for easy ways to stay healthy. By combining music, sports and a message about nutrition, the campaign hopes to reach people who might otherwise ignore traditional health advice.

Health Boost Video Features Kid Rock and RFK Jr. in a Gym‑Sauna Adventure

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