Ever dreamed of having a shopping assistant who knows just what you need? Google has made that a reality with their new AI-powered shopping feature. It's not just about suggesting products; it's about understanding your needs.

Picture this: you're looking for a winter jacket for Seattle's rainy days. Google's AI will give you a quick lesson on what makes a coat perfect for the city's climate. It scans various websites and explains why certain items fit your needs. Shopping research just got a lot easier!

Google Shopping's homepage now has a personalized feed that changes based on your searches and preferences. The more you shop, the more the experience is tailored to you. You can even pick up right where you left off if you're making a purchase over time.

The coolest part? You can now virtually try on products with generative AI and augmented reality (AR) tools. See how items look on you before you buy!

Google has also added smart filters to help you narrow down your searches. Want a specific size or availability? Just filter and find exactly what you need, hassle-free.

Bargain hunters, listen up! Google Shopping now has a deals page showing the best offers. The platform also tracks prices, gives you insights, and helps you save money.

While the AI briefs are still being tested, Google wants your feedback to improve these features. It's shopping made smarter and more enjoyable.

Google's Smart Shopping Helper

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