Goldman Sachs is bracing for a hefty $400 million pretax loss in its third-quarter earnings, a direct result of its struggle to establish a foothold in the consumer market. CEO David Solomon admitted this financial blow at a recent conference, attributing it to the bank's decision to offload its ill-fated consumer business, including the GM Card and a separate loan portfolio. This isn't the first time Goldman has stumbled in this arena. Just a couple of years ago, they embarked on an ambitious push into consumer retail, fueled by the promise of rapid growth in areas like credit cards, particularly the Apple Card. But the path wasn't paved with gold. Instead, Goldman found itself grappling with substantial losses and even facing regulatory scrutiny.  

So, what went wrong? Did Goldman misjudge the consumer market?  Were they overconfident in their ability to compete with established players?  The bank's shift in focus towards asset and wealth management might suggest they've recognized the challenges of the consumer space.  But this move also begs the question: Was their foray into consumer banking a strategic misstep from the start? Goldman is reportedly in talks to sell the GM Card platform to Barclays, perhaps signaling a retreat from the consumer arena. This begs the question: Is this a strategic retreat or a sign of deeper problems within the bank's overall strategy? 

The bank's trading revenue is also taking a hit, with a projected 10% decline for the quarter. This decline is partly attributed to challenging market conditions, particularly in fixed-income markets. But is this just a temporary setback, or is it a symptom of a broader trend affecting the financial industry? What are the long-term implications of these developments for Goldman Sachs and the financial landscape as a whole? These are some of the critical questions that arise from Goldman's

Goldman's $400 Million Misstep: When Consumer Dreams Turn Sour

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