Golden Globes Viewers Keep Dropping: Why?

The Golden Globes Awards continue to lose fans. This year, only 8.66 million people watched, marking a 7% drop from last year. Last year, 9.27 million tuned in, which was also a decline from the previous year. In 2024, 9.47 million people watched. The trend is clear: viewers are losing interest.

A Dramatic Fall from Grace

Twenty years ago, the Golden Globes had 20 million viewers. That was when Hollywood made movies that regular people enjoyed. Now, the numbers are significantly lower. Some blame the internet or streaming, but those have been around for a long time. The real issue might be different.

Post-2020 Decline

Since 2020, the Golden Globes ratings have fallen sharply. In 2020, 18.32 million people watched. But in 2021, only 6.91 million tuned in. There was no show in 2022. In 2023, 6.3 million people watched. The numbers have not recovered since then.

The Shift in Hollywood's Content

What changed after 2020? Many believe it is the shift in Hollywood's content. Movies and TV shows have become more preachy and divisive, often pushing messages that not everyone agrees with. This might be why viewers are tuning out.

Awards Shows and Box Office Struggles

The Golden Globes are not the only awards show struggling. The Academy Awards moved to YouTube, and box office returns are also dropping. People are finding other ways to be entertained. They are turning to content made by and for regular people.

A Shift in Entertainment Preferences

This shift is similar to what happened with news media. People turned to alternative media when they felt mainstream media did not represent them. Now, the same thing is happening with entertainment. People want content that speaks to them and their values.

The Future of Entertainment

The future of entertainment might be changing. AI could play a big role. It could create content that is more in line with what people want. This could be the start of a new era in entertainment.