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From Zero to Hero: How Latosha Veney Reinvented a Cigar Lounge into a Social Hub

A Humble Beginning with High Ambitions

Latosha Veney stepped into the cigar business with zero prior experience when she took over Tailored Smoke, a Newport News lounge, after a business partnership crumbled. Fast forward two years, and she hasn’t just kept the place running—she’s transformed it into one of the most sought-after smoking lounges in the region.

The lounge recently relocated to a spacious new location, where members can indulge in cigars, savor fine dining, sip premium drinks, and network—all under one roof. With over 500 members and 35 VIPs, Tailored Smoke isn’t just a cigar club; it’s a full-fledged entertainment and dining experience.

Balancing Multiple Ventures While Stepping into the Spotlight

Veney doesn’t just run Tailored Smoke—she also owns a home healthcare agency and an event space. But stepping into the cigar lounge business forced her to leave the backstage and take center stage. Public speaking and networking once made her nervous, but she found a way to reframe her approach: treating customers like guests in her own home.

The result? A warm, inviting atmosphere where regulars don’t just visit—they become part of the family.

Breaking Stereotypes: A Cigar Lounge for Everyone

Most cigar clubs cater to retirees, travelers, or well-heeled professionals with a taste for bourbon. Tailored Smoke embraces this crowd while adding a fresh twist—local women have formed their own cigar club, proving that cigar culture isn’t just a man’s world.

Veney keeps the selection dynamic and member-driven, frequently surveying clients on their preferences and adjusting inventory. For those willing to invest, VIP lockers store prized cigars, and monthly perks include exclusive tastings and discounts.

More Than Just Cigars: A Social Epicenter

Beyond the smoke, Tailored Smoke is a vibrant event hub, hosting:

• Live music nights
• Comedy performances
• Networking sessions

These events bridge gaps between different crowds—whether you’re a cigar connoisseur, a bourbon enthusiast, or just someone looking for a unique place to unwind.

The Vision: A Second Home for Socializers

Veney’s mission is simple: make Tailored Smoke feel like a second home—a place where conversations flow as smoothly as the drinks. With six days a week of operation, there’s always something happening for visitors to enjoy.

From a struggling partnership to a thriving social destination, Latosha Veney’s journey proves that passion, adaptability, and a welcoming spirit can turn an unexpected venture into an unmissable experience.