In a remarkable turn of events, Sony Music Entertainment Korea (SMEK) has joined forces with Attrakt Entertainment to rebuild and expand the global reach of K-pop girl group, Fifty Fifty. This partnership comes after most of the group's members left due to a contract dispute, leaving only one original member, Keena.  Attrakt Entertainment didn't let this setback stop them. They reorganized Fifty Fifty as a quintet, adding four new members: Chanelle Moon, Yewon, Hana, and Athena. Together, they are working to capture both Fifty Fifty's new identity and the individual strengths of each member. 

SMEK will oversee worldwide distribution of Fifty Fifty’s music, global marketing campaigns, and business development initiatives. Sony’s Arista Records will handle U.S.-based marketing efforts and distribution. This partnership is a significant milestone in SMEK’s K-pop strategy, as they believe Fifty Fifty’s music resonates deeply with audiences worldwide. 

The new partnership comes just days before Fifty Fifty releases a new song called “Starry Night” and ahead of an untitled new EP in mid-September. With the upcoming album release, Attrakt has meticulously planned a systematic global marketing strategy to keep pushing the boundaries of K-pop’s potential and musicality to the rest of the world. 

This collaboration is a testament to the exciting future of the K-pop industry, and Fifty Fifty’s immense talent, combined with Sony Music’s global reach, will undoubtedly create a powerful force

From Dispute to Stardom: Fifty Fifty's Remarkable Comeback with Sony Music

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