Flooring Liquidators Shifts to Fairfield for a Fresh Start

A Strategic Move for Growth

Flooring Liquidators, a company specializing in flooring, cabinets, and countertops, has relocated to Fairfield as part of a strategic plan to address financial challenges. The company has moved into a 104,000-square-foot facility on Watney Way.

CEO Chris Nichols chose Fairfield for its skilled workforce and proximity to major ports like Oakland and San Francisco.

Expansion and Hiring Plans

The company is currently hiring 40 to 50 employees and aims to grow its Fairfield workforce to 80 employees. The new office is designed to resemble a tech company, featuring a game room, gym, and open workspaces. Additionally, a large showroom for cabinets and flooring will be available.

Financial Turnaround Under New Leadership

Nichols took over as CEO in January 2024. He revealed that the company had been losing money for two years before his arrival. Since then, the company has turned a profit and increased sales. Nichols attributes this success to new technology and improved operational efficiency.

Focus on Private-Label Products

Flooring Liquidators is now focusing more on private-label products, which account for 25% of sales. This shift helps improve profit margins and quality control.

Parent Company Challenges

Live Ventures, the parent company of Flooring Liquidators, reported increased earnings but decreased sales, partly due to a slow housing market.

Future Growth Plans

Flooring Liquidators currently operates 30 stores primarily in California, Nevada, and the Midwest. The company plans to expand to 60 stores by the end of 2026, with Live Ventures aiming for even more locations in the future.

Community Impact

Nichols, a Fairfield resident since 1992, stated that the new granite yard in Fairfield fulfills a long-standing community need.