Ferrari Teams Up with WHOOP for a Healthier, Data-Driven 2026 Season
Ferrari is elevating its game for the 2026 Formula 1 season with a groundbreaking partnership with WHOOP, a leader in wearable health and fitness technology. The deal, valued at $3.6 billion, will see both drivers, Lewis Hamilton and Charles Leclerc, along with the entire team, equipped with WHOOP's advanced wristbands.
24/7 Health Monitoring
The WHOOP wristbands will continuously track key health metrics, including:
- Sleep quality
- Training performance
- Stress levels
- Recovery rates
This is a game-changer for Ferrari, as the F1 season is grueling, with 24 races demanding peak performance.
Data-Driven Performance
Ferrari is known for its data-driven approach, and this partnership is no exception. The health data from WHOOP will be integrated into Ferrari's existing systems to provide better medical support and optimize training.
WHOOP's science team will collaborate with Ferrari to ensure the team remains in top condition under extreme pressure. The goal is to adjust workloads and training based on real-time data insights.
Brand Visibility
WHOOP's logo will be prominently displayed on:
- The Ferrari race car
- Driver suits
- Team apparel
The 2026 Ferrari car, the SF-26, will be unveiled on January 23.
Innovation and Performance
Lorenzo Giorgetti, Ferrari's Chief Revenue Officer, emphasized that this partnership extends beyond the car, focusing on human performance as well. He stated:
"This is about using data not just for the car, but for the people too. It's all about innovation and ensuring the team is at its best, both on and off the track."
Will Ahmed, CEO of WHOOP, shared his excitement, noting that both Ferrari and WHOOP are driven by the pursuit of peak performance. He highlighted that Ferrari has long used data to enhance car performance, while WHOOP applies the same principles to human performance.
