Electric Cars Meet Entertainment: BYD and Mediawan Team Up

A Surprising New Partnership

BYD, the world's leading electric car maker, has announced an unexpected collaboration with Mediawan, a major player in European entertainment. This isn't just about cars or movies—it's about money, creativity, and reaching new audiences.

BYD Invests in Mediawan

BYD, now the top electric vehicle manufacturer globally, is investing in Mediawan, the company behind popular shows like "Adolescence" and "Miraculous." This deal marks a significant step for both companies, focusing on supporting new talent and creating content that resonates worldwide.

The "Build Your Dreams" Award

At the Cannes Film Festival, BYD and Mediawan will launch the "Build Your Dreams" Award. The winner will receive €50,000 to bring their projects to life. Additionally, the two companies plan to collaborate on content, potentially featuring BYD cars in Mediawan's productions.

A Vision for the Future

Stella Li, a key executive at BYD, described this partnership as a connection between innovation and inspiration. Pierre-Antoine Capton, CEO of Mediawan, agreed, stating that this deal will help them create better content and reach a broader audience.

Beyond Movies and Cars

This collaboration isn't just about entertainment or automotive sales—it's about brands and creators working together to build something new. Mediawan produces a vast amount of content annually, including hits like "F1" and "Call My Agent!" This partnership with BYD could lead to even more groundbreaking shows and films.