cryptoconservative
Crypto Buzz Turns Dark: A Tale of Risk and Reputation
USASunday, March 22, 2026
The world of crypto can be a wild ride, and one influencer’s recent story shows how quickly things can turn sour.
The Rise
A popular online personality, known as the “Hawk Tuah girl,” jumped into promoting a new meme coin called HAWK in early 2024.
- Launch success: Within hours, the coin reached almost half a billion dollars in market value.
- Rapid decline: The next day, HAWK collapsed by more than 90 %, falling to about $41 million.
Many saw this as a classic rug pull, where the creators disappear with investors’ money.
The Influencer’s Position
- No technical involvement: She claimed she had no knowledge of how to create a cryptocurrency and did not hold any HAWK funds.
- FBI cooperation: In 2025, she cooperated with an FBI investigation that found no evidence of wrongdoing on her part.
- Ongoing harassment: Despite the clearance, she continues to face death threats and intense online harassment, leading her to keep a low profile for months. She described the experience as “traumatizing.”
Criticism and Legal Fallout
- Analyst backlash: Crypto analyst ZachXBT criticized her for launching the coin after being warned by the community. He argued she should have stayed away from the project and that her actions caused followers to lose money.
- Lawsuit: In December 2024, a lawsuit was filed against the team that managed HAWK, alleging they sold unregistered securities. The influencer was not named in the suit.
Takeaway
This incident highlights how quickly crypto ventures can implode and how public figures can become targets of backlash—even when they are not directly responsible for the financial loss.
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