Crime Stories Take Center Stage at SXSW Summit

Variety is launching its inaugural True Crime Summit during the SXSW festival, with Investigation Discovery as the main sponsor. The event gathers leading voices from film, TV, and podcasting to explore why audiences worldwide keep turning to stories of mystery, justice, and deception.

Keynote Highlights

• Nancy Grace discusses how crime coverage has evolved, the duty of reporting real cases, and why people stay hooked on justice.
• Conversation with Variety’s co‑president Dea Lawrence underscores the importance of connecting fans directly to creators and experts in this growing field.

Session: Docbuster

• Investigation Discovery’s approach to reshaping documentary crime with urgent, empathetic storytelling.
• Producers from “Quiet on Set” and “The Fall of Diddy” explain how they keep the voices of those affected front‑and‑center.

Session: Masters of Investigative Reporting

• Industry leaders from The Wall Street Journal, BuzzFeed Studios, and TV shows like “48 Hours” discuss turning real events into compelling narratives.
• Topics include collaboration with law enforcement, gathering public tips, and converting facts into drama that resonates.

Digital‑First Crime Stories

• John Allen, creator of “MrBallen’s Strange, Dark and Mysterious Stories,” shares how online platforms captivate audiences worldwide.
• Examination of the rise of digital‑first crime stories and their impact on audience engagement.

Technology & Prevention

• SimpliSafe’s chief product officer explains how new tools can protect families before a crime even happens, highlighting technology’s role in crime prevention.

Business of True Crime

• Panel featuring speakers from Sony Music, Audible, and other media giants.
• Discussion on strategies for standing out in a crowded market, expanding global reach, and maintaining momentum.

Creative Blends

• Inside look at “The Red Weather,” a podcast that mixes personal memoir with fictional mystery.
• Host discusses the creative risks of blending fact and fiction to keep listeners engaged.

Closing Discussion

• Overview of the most popular true crime TV shows.
• Producers talk about selecting cases, respecting victims’ families, and crafting stories that keep viewers coming back.

Jason Sarlanis of Investigation Discovery praised the summit as a chance to showcase how thoughtful, powerful storytelling can spark important cultural conversations.