Creative Wins at the 2025 Clio Entertainment Awards
The 2025 Clio Entertainment Awards celebrated the best in entertainment marketing, with standout campaigns for shows and movies like Wicked, Severance, and Abbott Elementary taking home top honors. The event, hosted by comedian Rachel Bloom at the Dolby Theatre, recognized creative excellence across various categories, including design, trailers, and digital marketing.
Big Winners
- Netflix
- Activision
- Warner Bros. Pictures
- Disney
These companies earned titles like Network of the Year and Studio of the Year.
Notable Awards
- Clio Entertainment Impact Award: Jim Frederick for his pioneering work in motion picture marketing.
- Clio Entertainment x Snapchat AR Specialty Award: AKQA for Netflix’s "Body Swap", which also secured the Grand for Digital, Mobile, & Social Media.
Key Insights
Ashley Falls, managing director of the Clios, West Coast, highlighted the importance of taking risks in marketing, especially during times when playing it safe might seem easier. The awards set a high standard for engaging audiences in innovative ways.
Standout Campaigns
- "See It Differently" for BritBox
- "Season 2 Open" for Severance
- "Diorama Billboard" for Abbott Elementary
In the theatrical category:
- "Days" by Buddha Jones for 28 Years Later
- "Beware" by Mark Woollen & Associates for Weapons
The full list of winners can be found on the Clio Entertainment website.
Industry Trends
The awards not only celebrated individual campaigns but also emphasized the importance of pushing boundaries in entertainment marketing. The creative use of technology, like augmented reality, played a significant role in this year's winners, reflecting the industry's shift towards more immersive and interactive experiences.
