Well, it's not exactly the news Cowboys fans were hoping for. Meet Brian Schottenheimer, the new head coach of the Dallas Cowboys. At 51 years old, he's finally getting his chance to lead a team, but the reaction from fans hasn't been great. Maybe that's why owner Jerry Jones decided to announce the news late on a Friday night, via a leak to NFL Media. Just a quick look at past announcements shows that Jones likes to make a splash. He's known for timing big news to steal the spotlight from other events. But this time, it seems like he wanted to slip in quietly. Could this be a sign that even Jones knows this hire might not be the most exciting one?

Schottenheimer is stepping up from his role as offensive coordinator. It's a big promotion, but it hasn't exactly set the world on fire. Jones himself has talked about how important it is for the Cowboys to be interesting. He's not just after wins; he wants the team to generate buzz. And let's face it, this hire hasn't exactly done that. In fact, the timing of the announcement seems to confirm that the Cowboys are aware of the lukewarm reaction. If they thought fans would be thrilled, they probably would have made a bigger deal out of it.

But hey, maybe Schottenheimer will prove everyone wrong. After all, a quiet start doesn't mean a quiet finish. Only time will tell how this story plays out. For now, let's just say the Cowboys' latest coaching hire has been met with more of a whisper than a cheer.

Cowboys' New Coach: A Quiet Friday Night Surprise

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