“ People known for record music are also famous for doing,  saying and wearing things to gain attention”.

The attention this time was on the rapper. He aired a controversial commercial. The promo aired in some markets during the Super Bowl.

So what was this about?

A website selling t-shirts with swastikas. Yeah, you heard it right.

You could learn these lessons from the incident. Firstly, Ye's effort to promote his website featured a 30-second clip. He appears to be in a dentist’s chair, showing off his new teeth He mentions that his budget for the teeth made him shoot the ad on an iPhone.

Then, he directs viewers to his online store, Yeezy. com. One could see that he had a clear goal.

The website was initially showcasing a range of clothing items. Shortly after, it was altered to feature solely one product: $20 white t-shirt with a black swastika.

This left people to wonder. The ad aired days. It aired days after the rapper unleashed a controversial social media rant.  He declared his love for Adolf Hitler. He later took down his social media posts, deactivating his account.

The controversial ad brought up the fact. The internet is full of different personal stuff, people have access to what they want to display to the world.

Ye's controversial ad raises an interesting question. Can bold or controversial statements sell products? Or did the focus on the controversy distract from the brand?

It is important to note that the swastika is commonly used as a rejection of Jewish people. This  symbol was chosen by the Nazi party and used in World War 2. This symbol was also used in the Holocaust leading to the deaths of millions of Jews.  Yeezy. com does not use the word “swastika” in the product’s description.

These incidents have started debates.  Some argue that the t-shirt design isn't actually offensive, or that Ye is using this symbolism as a way to express himself. Others, on the other hand, find this pattern of using controversial symbols deeply disturbing. He's controversial and has always drawn media attention.

When asked about the interchangeable themes and controversial statements, Ye responded that he is appreciative of his fans’ support and that he is blessed to be able to express himself.

Beware this is the nature of the entertainment business. Fame, controversy, power, and wealth. It can have a fascination.

The embarrassing incident did not end with his mysterious change of name.   He had previously changed his name to Ye, which some may find confusing.

The aftermath of the controversial ad is complex. People have been debating the impact of the ad and the meaning behind the swastika t-shirt. Some are defending his choices and others are against it. This is the kind of side effect of controversy

Controversy Strikes Super Bowl Commercials

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