The mood among U. S. consumers has taken a nosedive. This is the fourth month in a row that sentiment has dropped. The latest figures show a sharp decline, with the University of Michigan’s consumer sentiment index hitting its lowest point since the COVID-19 pandemic. Over the past year, sentiment has dropped by 34%.

This decline isn't just a blip; it's widespread. People of all ages, income levels, and political affiliations are feeling the pinch. The share of people expecting unemployment to rise has been increasing for five straight months. This is the highest level of concern since the Great Recession in 2009.

The trade wars have been a significant factor in this shift. The Trump administration has imposed tariffs on a wide range of goods. Most countries face a 10% baseline tariff, while imports from China are taxed at a combined 145%. Goods from Canada and Mexico face tariffs of up to 25%. China has retaliated with a 125% tariff on U. S. goods.

The financial markets are also feeling the strain. Investors are selling off U. S. debt, and the interest rate on the 10-year U. S. Treasury note has been rising. The dollar has slumped to a three-year low against the euro. Larry Fink, CEO of BlackRock, has warned that the U. S. economy is on the brink of a downturn.

Inflation expectations are also on the rise. People now expect long-term inflation to reach 4. 4%, up from 4. 1% last month. This is a concern for the U. S. Federal Reserve, as inflation expectations can become self-fulfilling. If people expect prices to rise, they may take actions that push up prices, such as accelerating purchases or seeking higher wages.

Consumer sentiment is sharply divided by party. Democrats and Republicans both recorded steep drops in April. Sentiment among independents has also plummeted, falling below its post-election peak.

The back-and-forth over tariffs has created uncertainty. This has led to hiring freezes and caution among consumers. People are anxious because they don't know how to make the right decisions when things change so quickly.

Consumer Confidence Takes a Hit: The Trade War's Toll

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