sportsliberal

College Sports: Where the Money Goes

USAThursday, November 20, 2025
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College sports, especially football, is a big money game. But where does all that cash go? Not to the students, that's for sure. Instead, it's spent on:

  • Fancy facilities
  • Huge coach salaries
  • Other things that don't help students learn

The Football Example

The top schools make billions from:

  • TV deals
  • Tickets
  • Sponsors

But they spend it all on:

  • Fancy locker rooms
  • Coach salaries

Nine head coaches make over $10 million a year. And if they get fired, they still get paid millions.

The Weird System

Schools are supposed to be nonprofits, but their sports teams act like businesses. They spend to win, and if they don't, they cut costs elsewhere. That means:

  • Fewer scholarships
  • Fewer teams
  • Higher fees for students

The Role of Donors and Boosters

Donors and boosters also play a big role. They give money to help their favorite teams win. But this just makes the problem worse. It's a cycle that's hard to break.

The Solution?

Some people think the answer is to pay the players. But that's not the real problem. The problem is the system. Schools are spending too much on things that don't matter. And until that changes, nothing will get better.

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