Celebrities and Fashion: A Game of Speed and Influence

Designers are showcasing their new collections in major cities like New York, London, Milan, and Paris. But before these clothes hit the stores, celebrities are already sporting them. It's not just about style; it's about money and power.

The Power of Celebrity Endorsements

Brands thrive when celebrities wear their designs. Sometimes, these stars are paid ambassadors. Other times, they wear the clothes to promote their own projects.

• Greta Lee wears Dior as a brand ambassador.
• Sarah Paulson dons Balenciaga to promote her new movie.
• Michelle Obama simply wears what she likes, and the world takes notice.

The Speed of Fashion

The fashion landscape has evolved rapidly. A few years ago, celebrities would wait for runway clothes to hit stores before wearing them. Now, the turnaround is instant.

• Clothes shown on the runway last month are already seen at major events.
• The number of events has exploded: movie premieres, film festivals, awards shows, talk shows, galas, and more.

The Race to the Red Carpet

Some designers are even showcasing their collections on the red carpet before the runway. Dario Vitale of Versace is one such designer. The competition is fierce, with brands vying to change their image and secure celebrity endorsements.

The Role of Stylists

Stylists are also in a competition of their own. They aim to be the first to dress celebrities in new designs, gaining access, status, and power. Any occasion is now an opportunity to showcase the latest fashion trends.