Celebrating 40 Years of Action Target: Innovations in Shooting Ranges

Las Vegas, NV – Action Target is marking its 40th anniversary by unveiling cutting-edge technologies at the SHOT Show 2026, taking place from January 20 to 23 in Las Vegas. Visitors can explore these advancements at Booth #12816.

Innovations in Shooting Range Technology

Action Target's new technologies are designed to enhance safety, performance, and user experience across various shooting environments. Their solutions cater to a diverse clientele, including:

Commercial range owners
Law enforcement agencies
Educational institutions
Military organizations
Private individuals

Each solution is tailored to meet specific market needs, whether for sport, entertainment, training, or qualification.

A Legacy of Leadership

Over the past four decades, Action Target has been a pioneer in the shooting range industry. Starting with reactive steel targets, the company has evolved into a global provider of end-to-end shooting range solutions, known for their durability and value.

"Our 40-year milestone is a celebration of our customers as much as our history. Every product and innovation reflects our mission to make every shooting experience safer, smarter, and more rewarding." — Kevin Tomaszewski, Sr. Vice President & General Manager

All Action Target products are manufactured and assembled in the United States, ensuring the highest standards of quality and craftsmanship.

Highlights at SHOT Show 2026

Action Target will showcase several key innovations at the event, including:

Industry Day at the Range – Exclusive Steel Target Sponsor
Safety Award Presentation
Product Showcase – Cutting-edge shooting range equipment

SmartRange AXIS™ Range Control System

The next evolution of the SmartRange AXIS™ will debut at SHOT Show 2026, featuring:

Enhanced IoT performance and integrations
Expanded AXIS Connect™ integration features
Seamless connection between range operation systems, environmental controls, and POS systems
Real-time analytics and key integrations for total control from a single dashboard

TopShot™ Shotgun Range Solutions

Action Target will introduce the next-generation TopShot™, the industry’s first indoor shotgun range designed for:

Commercial, recreational, and professional training environments
Suite-based play and scalable thrower layouts
Clear on-screen guidance for simulated clay sports

Integrated Point-of-Sale Solution

This expansion of SmartRange AXIS™ (SRA) empowers ranges with:

POS integrations
Enhanced in-stall purchases, lane management, and shooter sessions
Improved productivity and service

Comprehensive Range Solutions

Action Target remains the only true end-to-end provider, offering:

Design, construction, installation, and full lifecycle maintenance
Trap cleaning, metals recycling, filter disposal, and compliance support
Live booth demonstrations at SHOT Show 2026, featuring:
POS Integrations with Flowstate
State-of-the-art shooting range management systems
Target systems and new stall designs
One-on-one discussions with industry experts

A Global Expert in Shooting Ranges

Since 1986, Action Target has partnered with thousands of range owners worldwide to design, install, and maintain world-class shooting ranges. Their comprehensive aftermarket services include:

Parts and maintenance programs
Rubber trap cleaning
Metals recycling
Hazardous waste and filter disposal
Online store for range supplies