Celebrating 30 Years: Every Pokémon Gets a New Logo

The long‑running franchise is marking three decades with fresh ideas. After a Super Bowl spot and a cute partnership with BoxLunch, the creators have given each of more than 1 000 Pokémon its own custom emblem. Each logo shows a different character leaping out of a zero that looks like a Poké Ball, while the background number 30 celebrates the anniversary. The colors inside the number match each Pokémon’s signature hue – green for Bulbasaur, orange for Charmander, red for Pikachu, and so on. Fans can show off their favorite species by displaying the matching design.

The company posted several examples on X, and anyone who shares a picture receives a random logo in return. The vibrant graphics have also appeared unexpectedly around Japan, such as at Osaka Namba Station. A full collection of the logos, including all evolution stages and regional variants, is available online for those who want to see every single one. The designs range from simple to elaborate, with some featuring ombre effects or playful poses. No two logos are identical, making the project a true celebration of the series’ diversity.

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