The Dallas Cowboys have been one of the most talked-about NFL teams this offseason, not for their impressive free agency moves or quarterback extensions, but for their surprising lack of activity. The team's silence on contracts for Dak Prescott and CeeDee Lamb led to swirling narratives and endless speculation. But, as Lamb himself would say, "We gonna control the narrative." And, boy, did they ever.

In their season opener against the Cleveland Browns, the Cowboys made a statement, throttling their opponents 33-17. Lamb, who began the game as Prescott's go-to target, caught five passes for 61 yards and added 25 yards on the ground. When asked about the win, Lamb emphasized the importance of competing and being back with his teammates. "It was great, we did it away [from Dallas] now it's time to bring it back home."

Lamb's holdout from training camp was a major storyline throughout the offseason. He opted for a holdout rather than a "hold-in," showing the Cowboys that he was serious about financial security. However, despite the uncertainty, Lamb didn't feel rusty when he returned to the field. "Not really," he said, "but as the game progressed, that's when I really had to focus on my techniques and fundamentals of the game."

Hours before kickoff, the Cowboys front office made headlines by agreeing to terms with Prescott on a historic four-year extension worth $240 million. When asked if this gave the team extra "juice" heading into the game, Lamb downplayed its impact, saying that they were already poised for success. "We were already flying in with the intent that he was gonna be our quarterback and that the deal was gonna get done."

The wait for the Cowboys to extend both Lamb and Prescott felt long, but in the end, Lamb was confident that a deal would eventually come. "I knew a deal was gonna get done, I just didn't know when," he said, "and I feel like that part was probably the most stressful. Just staying ready was the thing that I could control the most about it."

We had to ask: Could Lamb have entertained a change of scenery if the numbers weren't right? Or was staying in Dallas always the goal? "Staying in Dallas was always the goal," Lamb said with a smile. "We don't even need to go any further than that because the deal got done."

Despite the offseason drama, the Cowboys are now entering Week 1 with their quarterback and WR1 under contract for years to come. The pursuit for a Lombardi Trophy is on.

But, as Lamb reflected on his new BODYARMOR bottle set, featuring a consumer AR experience accessible by a special QR code, he seemed to be thinking about more than just the gridiron. "Been partnered with them for a long time, going on Year 5, very excited for it," he said. "We are kinda reaching new heights and new levels. Now I'm getting acclimated in the drinks, which I'm very excited for."

CeeDee Lamb's Statement Win: Can the Cowboys Sustain Their Offseason Momentum?

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