CEC Entertainment Welcomes New Finance Leader

CEC Entertainment Announces New CFO, Chris Monroe

CEC Entertainment, the parent company of Chuck E. Cheese and Peter Piper Pizza, has bolstered its executive ranks by appointing Chris Monroe as Executive Vice President and Chief Financial Officer. With more than thirty years of experience across the restaurant, airline, and defense sectors, Monroe brings a wealth of financial acumen to the firm.

Previous Roles
CFO, Texas Roadhouse – Oversaw financial operations for a $12 billion chain with 750+ outlets.
Senior Treasury & Sustainability, Southwest Airlines – Managed complex financial tasks in U.S. aviation.
Board Member, Aerospace & Defense Company – Demonstrated expertise in heavily regulated environments.

Strategic Focus at CEC
Refine membership programs and boost “fun pass” sales.
Expand active‑play areas across venues.
Drive real‑estate initiatives to support long‑term growth.
Build a robust financial foundation for the brand’s decade‑long expansion plans.
Leadership Endorsement
CEO Scott Drake praised Monroe as a “perfect fit” for CEC’s current phase, noting his blend of big‑picture strategy and data‑driven operational improvements. He emphasized that the new hire will enable continued investment in brands, guests, and future initiatives.
Personal & Professional Background
Based out of CEC’s Irving, Texas headquarters.
Holds a Bachelor’s degree in Finance from Abilene Christian University.
Married to Kim, with two adult children and a grandson eager for the next Chuck E. Cheese adventure.

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