Brazil's Crypto Boom: Big Moves and New Trends

A Major Leap in Digital Asset Adoption

In 2025, Brazil experienced an unprecedented surge in crypto activity. The average individual invested over $1,000 in digital assets, shifting from speculative trading to strategic long-term planning.

Young Investors Lead the Charge

• 56% increase in crypto activity among investors aged 24 and under.
• Wealthy individuals and corporations are also joining the movement.

Bitcoin Dominates, Stablecoins Gain Traction

• Bitcoin remains the top choice.
• Stablecoins saw a threefold increase in transactions, offering stability in uncertain times.

Regional Growth and Diversification

• Southeast and South regions lead in crypto adoption.
• Other regions are quickly catching up, spreading crypto usage nationwide.

Low-Risk Crypto Products on the Rise

• Digital fixed-income offerings surged by 108%, indicating a demand for safer investment options.

Big Banks Embrace Crypto

• Itaú and other major banks now recommend allocating 1% to 3% of portfolios to Bitcoin.
• Viewed as a hedge against global risks and currency fluctuations.