Brad Turcotte Takes the Lead in Country Music's Global Expansion

A fresh face is stepping into the spotlight of the country music scene.

Brad Turcotte has been appointed as the Senior Vice President of Country at TEG Live, a global touring platform under Ticketek Entertainment Group (TEG). This move is a big deal for TEG, as they aim to strengthen their presence in the country music world.

Experience and Expertise

Turcotte brings a wealth of experience to the role. He has worked in artist management at Vector Management and held senior positions at UMG Nashville and Big Machine. His deep roots in Nashville make him a perfect fit for leading TEG Live's country strategy across North America.

Based in Nashville, where TEG recently opened an office, Turcotte will work closely with teams in Australia and New Zealand to develop artist pipelines, partnerships, and long-term touring plans.

A Global Vision

The global head of touring at TEG, Tim McGregor, expressed excitement about Turcotte's appointment. He believes that Turcotte's expertise will help bridge the gap between North America and TEG's home markets, creating more opportunities for artists and fans alike.

Turcotte himself is thrilled about this new chapter. He has always seen himself as a global ambassador for country music and is eager to bring the genre to fans in the Asia-Pacific region, particularly Australia. He plans to work closely with his new team, including Alex Kelsey, Clay Doughty, and Vanessa Picken, to expand the reach and impact of country music.

Expanding Horizons

TEG's expansion into country music is not limited to traditional country. They are also exploring alt-country, Americana, folk, and contemporary crossover formats. Turcotte's past experiences, such as leading international campaigns for artists like Carrie Underwood and Taylor Swift, will be invaluable in this endeavor.

A Journey of Passion

Turcotte's journey in the music industry began with the founding of Compadre Records, which he sold in 2007. His career has been marked by a passion for connecting artists with global audiences, and his new role at TEG Live is a testament to that dedication.