Big Changes at the Top: Why CEOs in Consumer Goods Are Leaving Faster

In today's fast-paced market, consumer goods companies are witnessing a surge in CEO changes. The driving forces? Impatient boards, sluggish growth, trade worries, and the challenge of engaging younger shoppers. It's a high-stakes game of musical chairs, with CEOs cycling in and out at an unprecedented pace.

Global CEO Turnover on the Rise

Data reveals a significant uptick in CEO turnover worldwide. In the first nine months of 2025, there were 176 new CEOs globally, marking a 9% increase from the previous year. Experts attribute this trend to boards striving to keep pace with market volatility and investor pressure.

Economic Challenges Fueling the Exodus

Economic hurdles, such as U.S. tariffs and supply chain disruptions, are exacerbating the situation. These challenges are stifling growth and causing share prices to falter. Notable examples include Coty and Lululemon, both of which have undergone CEO changes in response to these pressures.

Coca-Cola's New Leadership Faces Shifting Tides

Coca-Cola's new CEO, Henrique Braun, is navigating a landscape of evolving consumer tastes and heightened regulation. Meanwhile, Lululemon is grappling with the need to appeal to younger consumers, who are increasingly drawn to trendier brands boasting celebrity endorsements and competitive pricing.

The Urgency of Adaptation

The rapid evolution of consumer preferences, particularly among younger generations, is compelling companies to pivot swiftly. Boards now demand faster results, and social media is amplifying this urgency. Investors and stakeholders, fueled by a "want it now" culture, are pushing for immediate outcomes.