Asus Takes a Big Step Away from Smartphones
A Bold Move Announced at 2025 Year-End Gala
Asus has made a bold decision to step back from Android smartphones. The announcement came during their 2025 Year-End Gala, where Jonney Shih, the chairman, confirmed that Asus will not introduce any new mobile phone models in the future.
However, Shih reassured that Asus will continue supporting current users. The question remains: Is Asus completely exiting the smartphone market, or just pausing new models? The context suggests a full exit.
Why the Shift?
Asus is pivoting to AI, recognizing the rapid growth and potential of artificial intelligence. The company is refocusing its resources on:
- Commercial PCs
- Physical AI devices
- AI robots and robotics
- AI glasses
This strategic shift aligns with a larger industry trend, where many companies are prioritizing AI as the future of technology.
What Does This Mean for Consumers?
- Fewer smartphone choices in the market.
- A clear signal of how fast technology is evolving.
- Companies must adapt or risk falling behind.
Asus is betting big on AI, aiming to stay ahead of the curve. Only time will tell if this bold move pays off.
