Apple is set to unveil a series of new devices beginning on Monday morning, kicking off a multi‑day announcement cycle that will culminate in a press experience on Wednesday. The company’s CEO confirmed the schedule, and reporters from New York City will be present to cover the events.  

A teaser video dropped earlier this week hinted at the upcoming releases. It shows hands forming a partially completed Apple logo, then shaping it into a sleek shape with a quick flick. The muted gray palette echoes the look of Apple’s silver, aluminum hardware. Though cryptic, the clip signals that several products will be revealed over more than one day.  

Industry analysts had already speculated about a week‑long launch, and the latest confirmation from Apple solidifies those predictions. Media will be invited to sessions in New York, London, and Shanghai on Wednesday, March 4. Rather than a single keynote, the plan appears to be staggered press releases with dedicated product videos and hands‑on demos.  

The lineup is expected to include the iPhone 17e, refreshed iPads, and a budget‑friendly MacBook. Apple has been shifting its lower‑tier iPhone strategy from the old SE to a newer, more affordable model each year. The next iPad upgrade may add support for Apple Intelligence features, while the Air line could move from the current M3 chip to an M4.  

In the Mac arena, Apple may introduce its first iPhone‑class A‑series chip inside a laptop. The upcoming MacBook Air and Pro models are slated for M4 updates, while the latest M5 chip currently powers only certain iPads and a 14‑inch MacBook Pro. New desktop displays are also on the horizon.  

Fans and tech enthusiasts will likely debate which announcement excites them most as the week unfolds.

Apple’s New‑Product Week: What to Expect

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