Apple's latest iOS 26 has sparked a lively discussion in the tech world. This is because it includes three features that Android users have enjoyed for years. These features are Live Translate, Hold Assist, and Call Screening. Google, the company behind Android, has pointed this out in a recent ad. The ad is part of a series called "#BestPhonesForever". It shows a fictional conversation between an iPhone and a Pixel 9 Pro.

The iPhone in the ad mentions Live Translate, a feature that translates text messages in real-time. The Pixel 9 Pro responds by saying it has had this feature since 2021. This is true. Live Translate was first introduced on the Pixel 6. It can translate both text messages and phone calls. So, Apple is not the first to offer this convenience.

Next, the iPhone brings up Hold Assist. This feature waits on hold for you during a phone call. It alerts you when a human agent comes on the line. The Pixel 9 Pro says it has had a similar feature since 2020. This feature is called Hold for Me. It is available on the Pixel 3 and newer models. So, once again, Apple is playing catch-up.

Lastly, the iPhone mentions Call Screening. This feature helps you screen unwanted calls. The Pixel 9 Pro says it has had this since 2018. This is also true. Call Screening was first introduced on the Pixel 3. So, Apple is not the pioneer here either.

Google's ad has started a debate. Some people find it funny. Others find it a bit much. But one thing is clear. The copying goes both ways in the tech world. Both Apple and Google take inspiration from each other. This is how technology evolves. It is a constant cycle of innovation and imitation.

It is important to note that features are not the only thing that matters. How a phone feels in your hand, how the camera captures moments, and how the software works together are all important. So, while Apple's new features might not be entirely original, they could still make a difference in the user experience. It is all about how Apple puts it all together.

Apple's New iOS: Familiar Features, Fresh Debate

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