businessliberal

A Viral Star's Virtual Visit Keeps a Colorado Bakery Afloat

Colorado Springs, USAFriday, November 15, 2024

In the heart of Colorado Springs, a tiny bakery named Norma's Bakery was nearly shipwrecked after just one year of sailing. Its owners, Norma Torres Canales and Martin Gerardo Ortiz Ceja, were forced to reduce employee hours. The family-owned business was at risk of shutting down. Their daughter-in-law, Nadia Lopez, tossed a lifeline to JesFoodie, a prominent Colorado Springs TikToker. JesFoodie took the bait and visited Norma's Bakery, unaware of its troubles. Her one-minute video highlighted the bakery's charm, and it quickly gained over 120, 000 views.

The spotlight drew customers from all corners of Colorado, some even making a two-hour journey for a taste of pan dulce. New customers like Landis Fowler, who hails from San Antonio, were delighted to find familiar flavors in the small bakery. The virtual visit was a game-changer. Norma's Bakery is now afloat, and the family is motivated to keep going and work even harder.

san antonio colorado springs tiktoker landis fowler drew nadia lopez martin gerardo ortiz norma torres canales

Actions