A unique Rolex watch is about to make waves in the auction world. This is not your average wristwatch. It is a 1999 platinum Rolex Daytona. It is one of only four known to exist. It features a mother-of-pearl dial with diamond hour markers. This watch is special for several reasons. First, it is made from platinum, a material Rolex did not typically use for Daytona models until 2013. Second, its face is adorned with mother-of-pearl and 10 diamonds. Third, it was not part of a standard collection. Instead, it was privately commissioned and custom-made for a specific client. This is rare for Rolex, known for its standard designs.

The watch is heading to auction on Sunday in Geneva. It could sell for up to $1. 7 million. The hype around this small piece of metal is huge. It is believed to have been created under the leadership of Patrick Heiniger. He was Rolex's CEO from 1992 to 2008. During his time, Rolex grew significantly and became a global luxury icon. The other three watches in this series have already sold for massive prices, topping $3 million each. The one up for auction is the last one to be sold.

Rolex is known for its consistency and reliability. It is not a brand that typically does custom work. Other luxury brands might offer custom pieces more often. But for Rolex, this is almost unheard of. Pedro Reiser, a senior watch specialist, noted the rarity of such commissions. He mentioned that in the world of Rolex, finding a custom piece is like finding a needle in a haystack. The auction of this watch is a big deal. It is a chance for collectors to own a piece of Rolex history. It is also a chance to see how high the bidding will go for such a rare item.

The watch's history adds to its allure. It was made during a time of major growth and secrecy for Rolex. The company was turning into a global luxury icon. The watch's unique design and rare status make it a sought-after item. Collectors and enthusiasts alike will be watching the auction closely. They will be curious to see if it will fetch the expected $1. 7 million. The world of luxury watches is full of surprises. This auction could be one of them.

A Rare Platinum Timepiece Hits the Auction Block

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